How to target customers with 7ps of marketing
The 7Ps of marketing, also known as the marketing mix, are a framework for developing a comprehensive and effective marketing strategy. They include product, price, place, promotion, people, process, and physical evidence. Let’s explore each P in more detail:
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Product: This refers to the goods or services that a business offers to its customers. It includes the features, benefits, packaging, branding, and quality of the product.
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Price: This refers to the amount that customers pay for the product or service. Pricing strategy can be influenced by a range of factors including production costs, competitors’ prices, and customer demand.
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Place: This refers to the location or distribution channels that a business uses to make its product or service available to customers. This includes physical retail locations, e-commerce websites, and distribution networks.
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Promotion: This refers to the marketing and communication strategies that a business uses to raise awareness of its product or service. This includes advertising, public relations, sales promotions, and personal selling.
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People: This refers to the employees who work for the business and their interactions with customers. This includes hiring, training, and managing staff to ensure they provide excellent customer service.
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Process: This refers to the procedures and systems that a business uses to create and deliver its product or service. This includes everything from production and delivery to customer service and support.
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Physical evidence: This refers to the tangible and intangible elements that customers use to evaluate a product or service. This includes the appearance and cleanliness of a physical retail location, the design
By considering each of these 7Ps, businesses can develop a comprehensive marketing strategy that meets the needs of their target customers and helps them stand out from the competition.