Mastering Marketing Strategy: A Blueprint for Small Business Success In today’s fiercely competitive business landscape, the right marketing strategy can be the difference between a thriving startup or small business and one that struggles to gain traction. As a new player in the market, it’s essential to approach marketing strategically, making the most of your…
Conventional marketing vs digital marketing Marketing is an essential aspect of any business, and it’s the process of promoting and selling products or services. The traditional way of marketing, known as conventional marketing, involves reaching out to customers through mediums like newspapers, billboards, television, radio, and brochures. Digital marketing, on the other hand, involves advertising…
How to target customers with 7ps of marketing The 7Ps of marketing, also known as the marketing mix, are a framework for developing a comprehensive and effective marketing strategy. They include product, price, place, promotion, people, process, and physical evidence. Let’s explore each P in more detail: Product: This refers to the goods or services…
